In today’s rapidly evolving digital environment, the way people seek information has taken a significant turn. With the rise of Large Language Models (LLMs), users are increasingly turning to these AI-driven applications for everything from coding assistance to travel recommendations and beyond. This shift in search behavior underscores the need for marketers to pivot their strategies to where the audience is migrating.

Imagine the potential if your content was seamlessly integrated within these AI platforms. More and more aplications have begun incorporating citations directly into their AI-generated content; the opportunity for visibility there is immense.

However, the other aplications that’s don’t yet include citations do need to include information in their initial training database to draw answers from it (ChatGPT is the biggest example to that).

Therefor, ensuring your content is ingested by these LLMs means that when users search for relevant information, your business is positioned front and center.

This approach mirrors traditional SEO strategies but using a different technology and refined for the AI era, ensuring your content is prioritized by AI in search results.

Marketing has been disrupted again and again over the past three decades. Since the beginning of the digital marketing age, marketeers have worked to influence the influencers in order to boost the visibility of their services or products.

We have all seen Google change the playground multiple times before mobile devices, content creators and other influencers were added to the mix. 

Now, AI is the newest (and already largest) influencer that marketeers will have to cater to, by feeding it the information that drives conversion.